Relationship Farming
The reformation of our food economy begins with people going to the trouble and expense of buying directly from farmers they know - relationship marketing - the approach Joel Salatin urges in his recent book, Holy Cows and Hog Heaven: The Food Buyer's Guide to Farm Friendly Food. Joel believes that the only meaningful guarantee of integrity is when buyers and sellers can look one another in the eye, something few of us ever take the trouble to do. Don't you find it odd that people will put more work into choosing their mechanic or house contractor than they will into choosing the person who grows their food?
Excerpted from The Omnivore's Dilemma: A Natural History of Four Meals
No Bar Code
By Michael Pollan
MotherJones May/June 2006
Official Website of Joel Salatin's Polyface Farm
Interview with Michael Pollan
See also: ecological footprint
Check out Michael Pollan's Writing House